As an event planner, you understand that the program plays a major impact on how your event is perceived. Unfortunately it is also an area where many corporate functions have problems.
Presenting a professional, polished program seems easy, but in reality it takes extensive planning. The pitfall of many event planners is lining up corporate event speakers, presenters and entertainers and assuming the program will run smoothly. That is the biggest pitfall to creating a pitiful program.
Too often, the people going on stage only know what you want them to do. Since they are not polished presenters, their nerves or excitement can take over, sometimes at the cost of your guests. Some speakers tend to run on, unaware that the audience stopped listening. Others are unsure of when to go on-stage, or how to transition to the next speaker. All of these instances create a stop and go, jerky program that wears out the attention span of guests.
A corporate emcee, or MC – can turn a haphazard program into one every guest will remember. They provide the program with a cohesive focal point that keeps the program moving. Their job also includes coordinating and managing the speakers, presenters and entertainers. Each segment is discussed with the presenter, so they know when to be ready, how long they have and how to finish. Staging must be discussed so they know how to enter and exit. Little things like this go a long way in creating a great program.
While the emcee could be from your staff, a professional emcee is well versed in keeping a program on schedule and the audience involved. When a speaker runs long, the emcee can cue the speaker to speed to a close. If things run short or someone is late, a professional corporate emcee can provide an audience tested bit that keeps everything moving and no one any wiser to the programming snafu.
The key to a smooth running program is making certain everyone understands their entire role to the successful outcome. When planning your corporate entertainment program, contact our office to discuss your event. We look forward to helping you achieve the accolades your event deserves.
