Social Media Ideas For Corporate Events

Create Buzz, Market Your Event and Extend Your Impact!

Today, everyone is connected through social media. People Tweet, SnapChat, visit FaceBook, connect on LinkedIn, pin interests on Pintrest, blog using WordPress and Tumblr and hang out on Google Plus. Okay, not so much GooglePlus, but Google is constantly tuning it, so we can't write it off yet. Plus, I love their Google Hangouts.

So using social media to promote your event becomes an effective way to spread the word, enhance your guests' experience, boost attendance and extend the impact of your investment.

Let's start with some basic social media strategies:

Create An Official, Short And Memorable Hashtag For Twitter 

Every time guests use the Hashtag, it makes their posts easier to track.  Anyone can search the tag to locate information on your event.  Encourage guests to use the Hashtag by advertising it on all of your materials.  Include it on images, invitations, posters and marketing material. Anything you put out should include your official hashtag.

Another way to get widespread use and generate content, is to hold a contest that people enter with each Tweet that uses the tag. The right prize can create an instant flood of hashtag comments that get noticed. (As long as people don't post something like: “#hashtag – I want to win!”)

Done Correctly – It Builds Buzz!

Using social media like Twitter, guests can easily share information, meet, ask questions and spread content.  But don't forget to also create a presence on LinkedIN, FaceBook, Pintrest, Google+ And Tumblr.  Using these Social Sites, you can:

Brand Your Event
Build Your Following
And
Invite Attendees

Taking Event Social Media To The Next Level:

Create “Trade-ables”

Events are a goldmine of content creation. The movers and shakers of your company or industry are in one location. This offers you the ability to create killer content.

Photography, videos and quotes become valuable information to share. Social media allows you to share these nuggets with attendees and the world.

Have a member of your team add a quote to a photo of your speaker. Brand it with your logo and hashtag. Suddenly you have a trade-able people will share.

Take short clips of video, add a logo and you've got another share.

One event had a videographer running around asking people to make a silly face. Next they'd ask for a one word quote on what they thought of the event. These clips were edited to create two very trade-able videos that people shared.

TedX shares their speeches and are world renown for their Talks.

Prior to your event, use pics and clips from previous years to draw attention. Maybe a Sepia-Tone flashback, or a slideshow of attendees having fun. Use your imagination.

Now is the time to brainstorm ideas to create amazing shares that draw attention to your event.

Use Event Apps For Engagement

Event apps tie in with your social media campaigns, keep attendees informed and save on printing.

They also allow you to track attendees. While that sounds very “Big Brother” to some, it allows the event planner to tune events to guest interests.

One easy to use event app is YAPP. You can click the link to check it out.

Use Google+ And FaceBook Scheduling

That helps keep everyone on track and in the loop!  You can also initiate discussions on Twitter during the event.  Make certain you have someone who will be tech savvy enough to monitor and respond to these conversations.  This way you stay connected with your guests.  You'll know how they feel, what they need and how to make certain you meet their needs.

Invite Guests To Ask Questions For Your Speakers

Live tweeted questions for your Speakers help create an extremely interactive learning environment.  These can be monitored by the speaker or projected onto a screen that will be addressed when appropriate.

You can also try “Crowd Mics”, which allow people to ask questions without forming the traditional line to a microphone. There are also throwable mics, which add an element of play to an event.

And don't forget to Engage Your Guests After The Event With Bonus Information.

Downloadable white sheets, articles and videos of the event make effective ways to keep your guests involved.

Using Social Media To Make Corporate Events Interactive
Benefits Everyone!

Looking For More Social Media Ideas For Corporate Events?

Check out these episodes of the Savvy Event Planner Podcast for social media tips and ideas:

Episode 7 – Julius Solaris discusses event tech and event apps.

Episode 9 – David Ranalli shares social media basics.

Episode 12 – Christina R. Green shares content creation tips.

Episode 13 – David Spark shares some ideas on “Trade-ables”

Episode 15 – Tom Crowl shares tools for content creation.


For corporate entertainment ideas to create interactive corporate events, contact our office now for a no-obligation consultation.