Planning A Corporate Event?

These tips and resources can help!

 

An e-mail from the boss finds you with the sudden task of planning a corporate event.

It may be as simple as organizing a parking lot picnic for the employees.  That seems pretty straight forward.  Set a date and time, call a caterer, hire a local band to play some music and ask someone to bring in a volleyball net so people have something to do.  Send out an announcement and you’ve completed the assignment – or have you?

You may be planning a sales meeting, organizing meeting rooms, travel logistics for the outer offices, luncheons and evening activities. You've got a lot to do. But before you start …

When you get tasked with planning a corporate event,
your reputation is on the line. 

 
A successful event makes you look great.  Let’s not even consider the troubles a miserable event can cause.  Before you start planning, it is important to understand the outcome your company expects.

Whether your budget allows for a corporate event planner, or you need to plan the program on your own, these important tips will help you target the event to ensure success.  Even with expert guidance, these are aspects of the event that will require your attention.

Understand The Event’s Purpose

Each style of event is unique, and the purpose of your event needs to precede any planning. The type of event will be determined by the company’s goals.   Educational events require a different strategy than a recognition dinner, charity or social event.  While there are common elements, a clear purpose will allow you to target your efforts to produce the desired solution.

Understand your Target Audience

Identifying your target audience allows you to create an event that will meet the needs of your guests. Every audience is different.  For corporate events, you have to engage a specific business audience, so it is important to create a schedule and content that appeal to attendees. Speakers and entertainment should be selected keeping in mind the age of the audience attending the program.

Understand The Impact Of Location

Where you hold the event plays a huge role in the success or failure of your plans.  The venue contributes significantly to the impression of your corporate event. When choosing a location, you need to consider availability, accessibility, affordability and accommodations.  If the event is to be held outdoors, you will also need to consider weather conditions.  It may be important to have contingency plans.

With a clear understanding, you are ready to plan a corporate event that will meet your goals and provide an invigorating time for your guests!  If you are considering corporate entertainment to keep your guests engaged, contact our office for a free corporate entertainment consultation.  As a professional corporate entertainer with almost thirty years in the business, Tom has worked with some of the best corporate acts in the market.  If his show isn’t a fit for your vision, we are happy to recommend someone that will help make you shine!

If you are looking for more information on planning a corporate event – check out Tom's weekly show:

Savvy Event Planner Podcast

The Savvy Event Planner Podcast

Let us know how we can help you with your corporate event planning needs and entertainment!