Corporate Event Ideas To Involve Your Brand

When event messages and goals combine with brand awareness, amazing things happen. People begin to associate the vision with your company, stamping your brand in their mind. We've assembled some corporate event ideas to help you create an impact using your brand.

Before The Event:

Use social media to take full advantage of free branding opportunities. Create a hashtag for your function so attendees can search and share their experience. Make an event page on FaceBook and invite people to join. Don't forget Twitter, Pintrest and Tumblr, take your brand and event where people are!

Setting The Mood:

Decor is a great way to brand your corporate event. Don't just slap up logos and signs. Color choices should reflect the company colors. From the table cloths and napkins to uplighting along the walls, color is a clever way to show off your company's brand. If you do use your logo, make it stand out. Consider projecting it on the ceiling using a gobo light. Other ideas include ice sculptures, video projection screens and original artwork.

Incorporate Your Product Or Services:

Use your company specialty in an unexpected way. As an example, paper manufacturers or stationery supply companies could hold origami classes. A trucking company could have Go-Kart Races for a safest driver award. Use fun and exciting ways to pull your brand expertise into the event.

Hospitality:

Hire a bartender to create a company drink. Have it match your brand colors and make sure it is tasty! Every time someone orders, your company's name and brand will be used. Logos and colors are also great on desserts!

Corporate Entertainment:

Hire corporate entertainment that can customize their program. Have them highlight your brand, company and guests. Impressing guests with a personalized program benefits your brand through the connection. Our office can offer some excellent entertainment ideas for corporate events.

Premiums:

People love to walk away with something. We don't recommend giveaways for the sake of giving something away. In fact, the term giveaways sounds cheap, and you don't want your brand associated with cheap! Depending on your event, you may not even need to put your logo on the premium. A memorable quality gift will be kept, used and keep people remembering your brand and event.

Planning your next corporate event? Contact our office to share your goals. We will work with you to find corporate entertainment that will match your brand and make you look incredible!