What is on your bookshelf? What books have you read that you refer to time and again?

As a corporate entertainer, I wear many hats in my business. Providing clients with an incredible program, is only one small, albeit important part of my job. I want to make certain they have a wonderful experience from start to finish.

This means I am involved in long term planning, strategies, marketing, advertising, prospecting, delivery, followup and everything in between.

Someone recently asked me what books I'm currently reading. That question prompted me to take a deeper look into the books that have helped me formulate my career.

Three books jumped off my shelf the moment I looked. Here they are, along with a brief description of what the book offered me:

There's A Customer Born Every Minute by Joe Vitale
P.T. Barnum's 10 “Rings Of Power” business practices helped the legendary showman achieve success. They allowed an entertainment business pioneer to become a legend. Joe shares that these effective key principles still work in today's highly competitive markets. If you are in any phase of the entertainment market, this book is a must read!

Maximum Achievement by Brian Tracy
Let's face it, corporate entertainment isn't easy. There are so many facets that keeping up with all of the details can be a herculean exercise. That is why I love Maximum Achievement. The strategies and skills Brian shares help you to focus and reach greater heights than you imagine. Don't allow details to overwhelm you. Read this book.

Awaken The Giant Within by Tony Robbins
Some people love him, others hate him, but Tony Robbins is a legend. I've always found Tony's writings, audios and videos inspire and motivate me. His insights allow me to take control of a moment and squeeze out every ounce of possibility.

I find all three of these books have helped me in my business. Using the skill sets developed by implementing ideas they present, I am on top of my game when working with clients. This makes me a better event partner and a more flexible showman.

And now I return to the first paragraph of this article: What is on your bookshelf? What books have you read that you refer to time and again?

Share in the comments and let us know!

If you are searching for corporate entertainment for your function, contact our office to see how we can assist you in creating a successful event.

Comments are now closed for this topic, so please email Tom with your book recommendations!